about

The beginning of Itchy Baby Co started with my little boy. For the first year of his life I was constantly wracked with a sense of failure, guilt and sheer exhaustion. He had incredibly sensitive skin and I felt nothing out there was going to help.

I felt nobody understood. Not my mum friends, with their happy babies with perfectly smooth skin. When I got home I set to work formulating a long term solution for my little boy. A daily skincare routine, made using naturally sourced ingredients to relieve his dry skin.

Now, 6 years later, I realise I wasn’t alone. I now know there are thousands of other parents out there like me.

Parents who have purchased every product out there only for all of them to irritate their little ones skin. Who are constantly looking for anything that can moisturise, protect and nourish their precious bubs skin. 

Chances are, if you’ve read this far, you’re one of those parents.

And I want to take you by the hands and tell you:
I know it’s hard, but you don’t have to do this alone.

I learnt the importance of daily care to keep the skin moisturised and our products work together in a skincare routine for the most hydration, protection and nourishment for your child.

Because I have been through it before, I want to share it with you. 

Itchy baby co. is more than a product; it’s a community. Finding naturally sourced products that keep your baby happy and healthy is challenging – but we’re here to help each other out and lift each other up.

Our products provide all the benefits of targeted treatments, but they contain none of the nasties. Just extra gentle, all natural and scientifically proven ingredients that are designed to soothe and nourish.

We are all trying to get by and do the best we can for our children.

And when it comes to your baby’s skin, gently does it – every time.

Julia x

our ingredients

We develop our products using the most natural ingredients to protect, nourish and soothe your baby’s skin.

Colloidal Oatmeal is the key ingredient in our skincare products and is packed full of properties to soften, hydrate and cleanse your baby’s skin.

Not sure where to start?

Our Starter Pack has all you need to get started on our range of specially formulated moisturising products for dry skin.

This pack includes two of our cleansing and hydrating bath soaks, our nourishing and long lasting natural oatmeal moisturiser with coconut as well as our natural scalp oil.