Why is Itchy Baby Co. Moisturiser different?

  • by Petra Jelinkova
Why is Itchy Baby Co. Moisturiser different?

Most of you know my story and I’m sure it’s similar to yours. For many years, well... ever since my little boy was born nearly 8 years ago, we have battled with his skin as it is severely prone to eczema. The emotional ups and downs (mainly downs), the relentless search for effective products and the ongoing visits to a range of health professionals; from naturopaths to paediatric dermatologists, all the while hoping that something, anything, would help.

As a pharmacist and mother, I felt so frustrated and helpless that none of my attempts in improving his skin was making much of a difference. So I was motivated to do something myself. And then, our Itchy Baby Co. Bath Soaks were developed. This led me to think about a moisturiser. What is it about many of the creams available for skin prone to eczema which are stopping me from seeing results? What do most of these creams have in common and what can I change to develop a moisturiser to target eczema which might be different?

What’s in the Itchy Baby Co. Natural Moisturiser?

Our Natural Moisturiser targets skin prone to eczema with its 100% naturally sourced ingredients. Not mainly natural ingredients, but everything (even our preservative is naturally derived). These ingredients share a range of properties which work together to target the symptoms of extremely dry skin conditions. These include intensive moisture boosting, anti-itch and anti-inflammatory properties, as well as vitamins to help heal and repair dry and cracked skin.

What’s not in the Itchy Baby Co. Natural Moisturiser?

Unlike majority of the moisturisers in the market, you won't find artificial additives or chemical stabilisers as preservatives in our formulation. Other brands commonly used additives to help their products keep their form so that it would not be affected by temperature. This also allows the products have a longer shelf life. Often, you will find that other moisturisers have a nice smell. This is likely due to added chemical fragrance which can be harmful to your child's skin.

There is ZERO water in our Natural Moisturiser. I found that it is common for products that I tried to contain water. I concluded this to be the culprit as to why I saw no positive results. As we know, water evaporates with heat and it does the same when it is applied to warm skin. It is not be able to intensely moisturise and provide the hydration that your child's skin needs so why is this still in products sold in the market targeting skin prone to eczema?

Here's why our Natural Moisturiser is thicker than other creams.

The thicker the moisturiser, the more effective it is in hydrating the skin. This is because thicker moisturisers are the best at stopping water from leaving the skin, keeping it hydrated.

Our moisturiser is thick to help keep the skin moist and allow it to mix with the skin’s natural oils which maintains its barrier function to prevent irritants from entering the skin. 

Although its texture is sometimes thick to squeeze out of the tube, once rubbed and applied onto the skin, it melts and absorbs easily. Its thick and greasy consistency provides hydration and protection to the skin.

This pairs really well with our Natural Oatmeal Bath Soaks. The moisturiser is best applied straight after your baby bathes in the bath soak as it boosts the effects of the colloidal oats.

The bath soaks do the cleansing, hydrating & nourishing for your little one's skin whilst the moisturiser seals in these benefits and provides an even more intensified hydration and protection. Healthy skin, happy baby. Happy baby, relaxed parent!


This blog post was brought to you and your little ones with love by Julia and the Itchy Baby Co. team x

Disclaimer: Information provided is of a general nature only and you should always consult your medical professional.

Your Cart (0)

No Products in the Cart

Shop in AUD $

Shop in AUD $