not sure which product to start with?

We recommend you begin with our starter pack.

Our moisturising products are formulated using natural ingredients to nourish dry skin while also protecting and strengthening the skin’s barrier.

£ 35.99Add to cart

All

one of everything value bundle

Enjoy the benefits of all our products, including our eczema moisturiser^ which have been developed to work together for healthy and happy skin. This value bundle has you covered from head to toe for your child. Read more^
£ 49.99

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natural oatmeal bath soak

Just natural oatmeal, and nothing else. Our original bath soak will moisturise, protect and cleanse your child’s skin and continue to work even after bath time has finished. Read more
£ 8.99

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natural oatmeal bath soak with organic coconut

Combining our popular oatmeal, along with the moisturising benefits of coconut. Read more
£ 9.99

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natural oatmeal bath soak with marshmallow

Get the most from bath time for your child’s skin by offering the hydrating benefits of natural oatmeal, as well as the soothing properties of marshmallow root for dry skin. Read more
£ 9.99

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eczema moisturiser

Itchy baby co. eczema moisturiser^ is an ointment to relieve symptoms of mild eczema and itchy, dry, irritated skin. It brings together two of the world’s most moisturising and soothing ingredients: oatmeal and coconut. Read more^
£ 14.99

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natural oatmeal face mask with vitamin E

Offering moisturising and soothing goodness, our face mask has been especially developed for children to nourish and hydrate the face. Read more
£ 11.99

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natural scalp oil

Bringing together oat extract, coconut and calendula, our scalp oil is ready to soften and moisturise your baby’s scalp. Read more
£ 10.99

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starter pack

This is where to get started for healthy and happy skin for your child. Our itchy baby co. skincare routine uses moisturising products, including our eczema moisturiser^ which have been formulated using the highest quality natural ingredients for itchy, dry skin. Read more
£ 35.99

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loving itchy baby co. bundle

This bundle which includes our eczema moisturiser^ has what you need to soak up the soothing goodness from our signature bath soaks and then seal nourishment into the skin with our intensely hydrating moisturiser. Read more^
£ 33.99

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the soak assortment

Can’t decide on which of our bath soaks to moisturise, cleanse and protect your child’s skin? This pack let’s you find out which one is your favourite. Read more
£ 23.99

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1kg natural oatmeal bath soak

We offer a value buy on all the bath soaks in our range. Our bath soaks cleanse, moisturise and soothe the skin and we recommend using our bath soaks every day to keep the skin nourished and healthy. Read more
£ 35.99

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1kg natural oatmeal bath soak with organic coconut

We offer a value buy on all the bath soaks in our range. Our bath soaks cleanse, moisturise and soothe the skin and we recommend using our bath soaks every day to keep the skin nourished and healthy. Read more
£ 39.99

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1kg natural oatmeal bath soak with marshmallow

We offer a value buy on all the bath soaks in our range. Our bath soaks cleanse, moisturise and soothe the skin and we recommend using our bath soaks every day to keep the skin nourished and healthy. Read more
£ 39.99

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subscription – 1kg natural oatmeal bath soak

Subscription value buy on our bath soak range - which is not only five packets of our bath soaks for a really great price delivered to you every two months, but it also means no time spent ordering!
£ 32.00 every 2 months

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subscription – 1kg natural oatmeal bath soak with goats milk & coconut

Subscription value buy on our bath soak range - which is not only five packets of our bath soaks for a really great price delivered to you every two months, but it also means no time spent ordering!
£ 35.99 every 2 months

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subscription – 1kg natural oatmeal bath soak with marshmallow

Subscription value buy on our bath soak range - which is not only five packets of our bath soaks for a really great price delivered to you every two months, but it also means no time spent ordering!
£ 35.99 every 2 months

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Body

Face

Hair & Scalp

Bundles

Subscriptions